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How a passion for heritage became a mission to reveal ancient Arabia

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Revealing Ancient Arabia to the World

Saudi Arabia holds some of the oldest civilisations on earth — Nabataean tombs carved into rose-red cliffs, mudbrick fortresses that predate Rome, desert canyons etched with two thousand years of human memory. Yet to most Western travelers, this heritage remains almost entirely invisible.

Nia Travels exists to change that. We design intimate, deeply personal journeys that move beyond the surface — beyond the tourist trail — to the places, stories, and encounters that leave a lasting mark. Every itinerary is shaped around who you are, what moves you, and what you'll carry home long after the journey ends.

We believe heritage travel should be transformative, not transactional. That the most extraordinary experiences come not from checklists, but from genuine connection — to a landscape, to a culture, to a history that has been waiting centuries to be discovered.

Nia, founder of Nia Travels, luxury heritage tourism specialist

Meet Nia

Nia's journey began with a life-changing visit to Saudi Arabia.

For over eight years, Nia built a boutique luxury travel company in Georgia, crafting mountain retreats, wine tours, and cultural experiences for discerning travelers. Working closely with local families, she developed an instinct for creating authentic, deeply personal journeys — the kind that transform how you see a place.

Let Nia Design Your Journey

Heritage Luxury, Personally Curated

We specialize in luxury heritage journeys through Saudi Arabia's most extraordinary ancient sites. Every itinerary is personally curated — from private after-hours access at Hegra to candlelit dinners in the AlUla desert. Starting at €5,000 per person for groups of 2-8 travelers.

Begin Your Discovery
Private Heritage Access

After-hours visits to UNESCO sites with expert archaeologist guides.

Curated by Nia

Every journey personally designed by Nia, drawing on 8 years of luxury travel expertise.

Intimate Groups Only

Maximum 8 guests per journey. No crowds, no compromise.

24/7 Travel Concierge

A dedicated concierge from booking to return, handling every detail.

What Our Travelers Say

Our private tour of Hegra was the highlight of a lifetime. Standing before 2,000-year-old Nabataean tombs with our own archaeologist guide, we felt like we had stepped back in time. Nia personally ensured every detail was perfect, from the luxury camp to the candlelit desert dinner.

James & Catherine
James & CatherineLondon, UK

As a history professor, I had high expectations for AlUla, and Nia Travels exceeded every one. The private access to Dadan and the Lihyanite tombs was extraordinary. I have visited Petra twice, but Hegra, without the crowds, felt infinitely more intimate and powerful.

Dr. Thomas Richter
Dr. Thomas RichterMunich, Germany

I travelled solo and was nervous about visiting Saudi Arabia on my own. Nia put me completely at ease. The stargazing evening in the AlUla desert was magical, and exploring Jeddah Al-Balad's coral stone alleyways with a local historian made the heritage come alive.

Eleanor S.
Eleanor S.New York, USA

We spent four days exploring Diriyah and the At-Turaif district. The mud-brick architecture and the storytelling from our guide were remarkable. Dinner at Bujairi Terrace overlooking the illuminated ruins was an evening we will never forget. Thank you, Nia.

Henrik & Astrid
Henrik & AstridStockholm, Sweden

Having explored forty countries, I can say that the level of care Nia Travels provides is rare. The private desert camp was pure luxury, and waking up to the AlUla landscape at sunrise, with complete silence around us, was profoundly moving.

Margaret W.
Margaret W.Edinburgh, UK

Jeddah Al-Balad completely surprised us. Walking through 400-year-old merchant houses with their ornate wooden balconies, then browsing the traditional souqs for spices and textiles, it felt like discovering a secret that most travellers have yet to find. Nia's local connections opened doors we could never have accessed alone.

Jean-Pierre & Isabelle
Jean-Pierre & IsabelleParis, France

The Hegra tombs at sunset were breathtaking. Our guide explained the Nabataean inscriptions in such vivid detail that the ancient trade routes felt real. The following evening, a private dinner in the desert under a canopy of stars was the perfect ending to an unforgettable day.

Willem D.
Willem D.Amsterdam, Netherlands

We booked the AlUla and Diriyah itinerary for our anniversary. Every transfer, every hotel, every experience was seamless. Nia herself checked in with us throughout the trip. The private picnic among the sandstone formations of AlUla was a moment of pure magic.

Caroline & Peter
Caroline & PeterBristol, UK

I came for the heritage and left with a completely new understanding of Arabia. The guided walk through Diriyah's At-Turaif district was like a living history lesson, and the stargazing experience in the AlUla desert, with an astronomer pointing out constellations the Nabataeans would have navigated by, was absolutely extraordinary.

Laura M.
Laura M.Chicago, USA

From the moment we landed, everything was taken care of. The AlUla heritage trail, the private evening at Hegra, the desert camp with traditional cuisine, it all flowed effortlessly. Nia Travels understands that luxury is not just about comfort, but about access and authenticity.

Klaus & Renate
Klaus & RenateVienna, Austria

The Red Sea coastline took our breath away. We spent three days snorkelling over coral reefs that felt completely untouched, then retreated to our beachfront suite each evening. Nia arranged a private sunset cruise that was the most peaceful experience of our lives. Saudi Arabia's coast is the Mediterranean's best-kept secret.

Sophie & Daniel
Sophie & DanielManchester, UK

I had no idea the Red Sea in Saudi Arabia had such extraordinary marine life. The diving was world-class, vibrant coral gardens and sea turtles just metres away. Our guide knew every hidden cove along the coast. Nia made an adventurous trip feel effortlessly luxurious.

Anna K.
Anna K.Copenhagen, Denmark

We came for adventure and Nia delivered beyond anything we imagined. Rock climbing through AlUla's sandstone canyons, a sunrise hike above the desert valley, and zip-lining over ancient landscapes. Every day felt like a film set. This is adventure travel at its finest.

Marcus & Julia
Marcus & JuliaSydney, Australia

The desert safari through the dunes near AlUla was exhilarating. Our guide handled the terrain expertly, and stopping to explore hidden rock art sites along the way gave the adventure real depth. The overnight glamping under a sky full of stars was something I will never forget.

David L.
David L.Toronto, Canada

Walking through Jeddah Al-Balad with Nia's local guide was like stepping into a living museum. The coral stone architecture, the hidden rooftop cafes, the spice markets with scents I had never encountered before. We ended the evening with a traditional dinner in a restored merchant house. Truly unforgettable.

Francesca R.
Francesca R.Milan, Italy

Diriyah exceeded all our expectations. Standing in the At-Turaif district where the Saudi story began, hearing the history from a guide who brought every detail to life, it was deeply moving. The evening walk through the illuminated mud-brick walls was hauntingly beautiful.

Edward & Helen
Edward & HelenDublin, Ireland

Our ten-day journey through Saudi Arabia with Nia was transformative. From the ancient tombs of Hegra to the turquoise waters of the Red Sea coast, every destination was a revelation. Nia curated each day with such care that we never once felt rushed. Arabia has become our favourite destination in the world.

Ingrid S.
Ingrid S.Oslo, Norway

Begin Your Heritage Journey

Share your travel preferences and Nia will personally design your itinerary. No commitment, no booking pressure.

  • We respond within 24 hours
  • Journeys from €5,000 per person
  • Intimate groups of 2-8 travelers

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